The genial mind is as humble as it is determined.
Sometimes they ask us why we have been so famed with such a modest budget, and I find out this original dialogue at distance between Ford and Ferrari; "I spend millions of advertising dollars to sell my cars, and this mechanic without spending a penny on Monday is in all the newspapers of the world"; Ferrari replied, "if Ford wants to go to the newspapers for free, buy a Ferrari".
2002
Foundation's Year
Berbrand has long been recognized as an innovative company in the production of luxury accessories in exclusive and innovative raw materials, of which the real mother of pearl. Since its foundation, Berbrand has been a forerunner in the search for and realization of a sustainable and ethical supply chain of the mother of pearl, winning noteworthy awards
" A center of excellence for disseminating Indulgent Innovation boosting the next research generation for a circular economy "
— Emanuele Bertoli, CEO
Our obsession in the pursuit of quality and zero waste on the raw material has made it possible to create a microfilm with unique and ℗patented solutions for the use of real mother-of-pearl in a recycling and circular economy perspective, here’s come Superlativa®
2008
Foundation's Year
In 2009 we have been the first world proof of concept of a Supply Chain blockchain, a RFID based system tracking and tracing in real time the various production process, awarded in 2010. Thanks to this experience, in 2015 we made a ℗patent, already approved in Italy for a technology capable of generating and reading a Digital identity via Smartphone. Here’s come in 2016 1Trueid, The Internet Book of Things, now collaborating with TOP Luxury Brands, providing smart labels for logistic, anti counterfeit and customer engagement solutions.
Team members
Emanuele Bertoli
Problem solver. Total tv expert. Professional food nerd. Social media buff. Incurable beer geek.
Niccolò Riccardi
Subtly charming internet nerd. Food lover. Falls down a lot. Award-winning beer maven.
Emanuele Bertoli
Problem solver. Total tv expert. Professional food nerd. Social media buff. Incurable beer geek.
Niccolò Riccardi
Subtly charming internet nerd. Food lover. Falls down a lot. Award-winning beer maven.
Advisory Board
Emanuele Bertoli
Problem solver. Total tv expert. Professional food nerd. Social media buff. Incurable beer geek.
Niccolò Riccardi
Subtly charming internet nerd. Food lover. Falls down a lot. Award-winning beer maven.
Emanuele Bertoli
Problem solver. Total tv expert. Professional food nerd. Social media buff. Incurable beer geek.
Niccolò Riccardi
Subtly charming internet nerd. Food lover. Falls down a lot. Award-winning beer maven.